These are the archives. You can find the newest notes for the week by accessing our blog.

Buy the Textbook Used to Help Write These Notes:

Credit goes to my professors and the writers of Contemporary Marketing as resources. They were used as a basis for these notes. You can buy the book here. Remember to sign up for six months free of Amazon Prime and get FREE two-day shipping. Your purchase through Amazon helps support us.


Full Semester Notes Below:

Chapter 1 Notes: The Art and Science of Satisfying Customers

Chapter 2 Notes: Strategic Planning in Contemporary Marketing

Chapter 3 Notes: The Marketing Environment, Ethics, and Social Responsibility

Chapter 4 Notes: Digital Marketing and Social Media: Living in the Connected World

Chapter 5 Notes: Consumer Behaviour

Chapter 6: Business-to-Business (B2B) Marketing

Chapter 7: Serving Global Markets

Chapter 8 Notes: Marketing Research, Decision Support Systems, and Sales Forecasting

Chapter 9 Notes: Marketing Segmentation, Targeting, and Positioning

Chapter 10: Product and Service Strategies

Chapter 11: Developing and Managing Brand and Product Strategies

Chapter 12: Marketing Channels and Supply Chain Management

Chapter 13: Retailers, Wholesalers, and Direct Marketing

Chapter 14: Integrated Marketing Communications, Advertising, and Digital Communications

Chapter 15: Personal Selling and Sales Promotion

Chapter 16: Pricing Concepts and Strategies

 

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Buy the Textbook Used to Help Write These Notes:

Credit goes to my professors and the writers of Contemporary Marketing as resources. They were used as a basis for these notes. You can buy the book here. Remember to sign up for six months free of Amazon Prime and get FREE two-day shipping. Your purchase through Amazon helps support us.


Academic Honor: Remember, these notes are not a substitute for attendance. These are to be used purely as a study aid. These notes belong to me, Mubeen Motala, and cannot be reproduced or posted elsewhere without prior written consent.

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